How to Optimize Your Website to Increase Sales
Having a high-conversion website is like having a full-time salesman. This salesman works for you even when you sleep, party, eat or spend time with family.
Every single hour of the day, your website is reaching out to greater target audiences and expanding your business.
An optimized website works like a professional salesman – capturing leads, attracting prospective clients, engaging with them, influencing them, scheduling appointments and finally converting into sales.
It is a hardworking employee who effortlessly works throughout the year serving as a pillar of your business and its success.
On the contrary, an under-optimized website is like a poorly utilized selling machine. The competition online is fierce with a majority of local businesses bringing their business online.
If your website is unable to collect leads and make sales, it is time you intervene and improve your website so that you are not losing out on the huge pool of potential clients who are trying to find you online.
Fortunately, there are some strategies that you can utilize to optimize your website and increase sales. Just like other digital marketing methods, these tactics would also take time to deliver results, however, implement them today and you will soon watch them do their magic.
1. A Simple Home Page
A lot of website owners may find this contradictory because it is generally assumed that more information on the home page means more time being spent by the user.
However, studies conclude that displaying fewer products on the home page with more information about a specific feature will help to increase sales. This is because you as a brand focus on one or two products in detail and provide all sorts of information that consumers might need.
2. Videos on Key Conversion Pages
According to Mashable, a conversion increase averaging 86 percent has been noticed with the inclusion of videos on top landing pages.
This is because the human brain processes visuals much faster than text and absorbs that information in a much better way as compared to reading text. Informing website visitors about your product or service through videos is highly recommended as it is effective than regular textual information.
3. Capture Email Addresses
One of the popular digital marketing methods to engage with the target audience is email marketing. However, in order to successfully execute your email marketing campaign, you need a database of email addresses.
Create an opportunity on your website using which you can capture the email addresses of your visitors. This could be done through a feedback form or by offering something of value, like a downloadable e-paper, whitepaper or brochure.
4. Case Studies and Testimonials for Trust
Several companies use testimonials, feedback, and case studies as social proof to establish customer trust. If you are not doing this yet, then you’re missing out on something important.
These words of appreciation and reviews about your products and services help to influence the purchase decision of a consumer and position you in better light.
5. Different Content for Different Target Market Segments
High-quality content definitely helps to attract traffic and generate more conversions on your website.
However, if you spend time creating content for different target markets, you are bound to notice better results. You draw in customers from various sections and also showcase yourself as an expert in their industry.
6. Use your Value Proposition Effectively
Your value proposition must be clearly explained on your landing pages. Value proposition is a basic sentence that highlights the value of your product or service.
It should indicate how your product is a solution to the consumer’s problem, what benefits does it offer, and why should the consumer purchase from you and not the competitor.
7. Indulge in Upselling
You would have often seen salespersons at different stores using upselling techniques. Why can’t the same be incorporated online?
According to Shopify, upselling is 20 times more impactful than cross-selling. So, get your products together and create the right strategies to upsell products to consumers.
8. Live Chat
This has emerged as one of the most popular techniques of engaging with the target market. It is extremely powerful for generating e-commerce sales.
It helps you to instantly address any kinds of consumer queries and can be beneficial for any type of website. For added advantage, the live chat tool may also be used to extract and gather email addresses of those visiting your website.
Your website is one of the pillars of success for your business. It can assist your growth and ensure that customers can find you when they need you. Optimizing your website is common sense but if you haven’t done it yet, experiment with the above-mentioned strategies and sit back to notice an increase in sales.