Category Archives: Lead Generation

email marketing

How to Generate and Close More Leads With Email Marketing

Among the numerous marketing techniques that can be used by digital marketers, you should note that email marketing is the most effective. A $1 investment in email marketing has the power to generate returns valuing $45. And the main reason for this value addition comes from the comfort level of

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How Customer Retention Strategies Can Supercharge Your Marketing

How Customer Retention Strategies Can Supercharge Your Marketing

Most business owners concentrate on the acquisition stage of the sales funnel. They keep the objective of marketing activities synonymous with customer acquisition – the act of getting new customers for your business. Retention of these customers is not given as much importance as acquisition. Customer relationships are what give

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B2B Telemarketing Helps In Lead Generation

How B2B Telemarketing Helps In Lead Generation

New marketing strategies have to be employed, especially in these times of digitalization, in order to keep up with the continuous changes in trends. Though businesses, specifically the business-to-business segment, can devise a number of marketing techniques for the purpose of generating leads, telemarketing presents a unique opportunity. According to

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Telemarketing Still Have a Place in B2B Lead Generation

Does Telemarketing Still Have a Place in B2B Lead Generation?

Most sales and marketing teams today have their budgets focused on digital channels. As a result, telemarketing has taken a back seat becoming an old forgotten art that is no longer needed. But this is an incorrect approach. Telemarketing is still an effective tool, especially in the case of B2B

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How Appointment Setting Enhances Lead Generation

In simple words, appointment setting refers to an interaction between your company representative and a prospect lead at a set date and time. The sales team concentrates on setting up appointments and qualifying them as leads because it is the most crucial step to help a company grow. Convincing a

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b2b lead generation tactics

10 Effective Lead Generation Tactics that B2B Startups Use

Updating to new technologies and tactics for the purpose of lead generation can be challenging for B2B startups as they do not have the necessary budgets. They have to identify new ways for the right growth in leads. This can make or break the future of a B2B company since

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Good B2B Lead Generation Compan

Is There Such Thing as a Good B2B Lead Generation Company?

The goal of a lead generation company is to identify leads from a database of prospects and then qualify them through outreach. A lead once qualified is then shared with the sales team, who is responsible for nurturing it. The services offered by different lead generation companies vary. Some limit

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13 Questions to Ask a Lead Generation Company Before Hiring

A successful business marketing and sales strategy require a strong lead-generating capacity. If the leads generated for an organization are drying up, it is important to focus on ideating an approach that helps with solid lead generation. It is time to accept that you need some external help and a

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Convert Leads into Sales Opportunities

How to Convert Leads into Sales Opportunities

Lead generation is an important part of the sales process. However, not all leads are created equal. Some leads are more likely to convert than others. In sales jargon leads that are likely to convert are called 'hot leads'. The probability of conversion of a lead depends on many factors.

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use blogs as a lead generation tool

How to Use Blogs As a Lead Generation Tool?

Today, every organization – small, medium or large – blogs for a variety of reasons. Here are some key aspects that make blogs an effective tool to enhance your lead generation efforts. The Essence of Blogging Blogs serve as a source of information and give your target audience much more

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