Category Archives: Blog

use blogs as a lead generation tool

How to Use Blogs As a Lead Generation Tool?

Today, every organization – small, medium or large – blogs for a variety of reasons. Here are some key aspects that make blogs an effective tool to enhance your lead generation efforts. The Essence of Blogging Blogs serve as a source of information and give your target audience much more

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Create a Telemarketing Campaign for B2B Lead Generation

How to Create a Telemarketing Campaign for B2B Lead Generation

Businesses are extensively investing their time and effort in developing social media marketing campaigns. In fact, embracing the traditional marketing methods may now seem retroactive. However, telemarketing is still a reliable means of connecting with potential buyers and developing a personal relationship with them. While social media may have emerged

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B2B Telemarketing – A Best Way to Connect With Your Target Audience

Nowadays, so many tactics are used for marketing. Often companies get confused which way they should market their products. Every company is trying their hands on digital marketing as it offers highly effective and targeted campaigns. In the B2B industry, telemarketing has proven to be an effective way to directly

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Increase Your Brand's Reach and ROI with B2B Telemarketing

How to Increase Your Brand’s Reach and ROI with B2B Telemarketing

Telemarketing is an effective ingredient for any integrated lead nurturing campaign. It is flexible and the outcomes rapidly improve financial ROI. The truth about telemarketing is that it does not have to necessarily focus on sales. It can be executed for surveys, webinars, event invitations, and follow-up efforts. Such activity

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Make Sales Calls that Count

How to Make Sales Calls that Count

Everyone knows that sales is the fuel for every business. It is unanimously agreed that sales is one of the most difficult and dreadful task that every business face. As the pressure on the sales is always greater, managers look for smarter ways to develop sales leads with less number

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Examples Illustrating the Power of B2B Influencer Marketing

11 Examples Illustrating the Power of B2B Influencer Marketing

Influencer marketing is a strategy that every marketer wants to try in 2018. For those who are new to the term, influencer marketing is leveraging popular social media users and digital influencers to spread the word on your products and services. It’s a profitable strategy considering that it costs 3

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B2B Lead Generation in LinkedIn

10 Advanced B2B Lead Generation Strategies Using LinkedIn

Consumers love content. It is a special ingredient in marketing for driving top of the funnel leads but getting it set up can take time.If you’ve done it right already, congratulations. However, all your efforts of creating content would go waste if you are not reaching out to the right

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impact of big data on marketing

How Big Data is Transforming Marketing and Sales

Everyone has definitely heard about the term Big Data, but not everyone knows what exactly Big Data is. First, let’s have a look at what Big Data is. What is Big Data? As the term defines it is a large combination of structured, semi structured and unstructured data, which has

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how to increase leads from your website

How to Revamp Your Website to Qualify Sales Leads

Majority of B2B and B2C companies have realized the value of making their website efficient and optimizing it to generate more leads. Are you also looking for ways to make your website effective but don’t know where to start your optimization efforts? We’ve listed below 7 ways that can transform

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Top 25 Sales Enablement Tools To Boost Your Business

The sales department isn't the whole company, but the whole company better be the sales department ~ Philip Kotler This is a famous quote in which Philip Kotler is saying that the whole of company better be the sales department. He is right in saying so, as the sales department

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