Category Archives: B2B Marketing

How Customer Retention Strategies Can Supercharge Your Marketing

How Customer Retention Strategies Can Supercharge Your Marketing

Most business owners concentrate on the acquisition stage of the sales funnel. They keep the objective of marketing activities synonymous with customer acquisition – the act of getting new customers for your business. Retention of these customers is not given as much importance as acquisition. Customer relationships are what give

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Telemarketing Still Have a Place in B2B Lead Generation

Does Telemarketing Still Have a Place in B2B Lead Generation?

Most sales and marketing teams today have their budgets focused on digital channels. As a result, telemarketing has taken a back seat becoming an old forgotten art that is no longer needed. But this is an incorrect approach. Telemarketing is still an effective tool, especially in the case of B2B

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Future Of B2B Marketing

10 Predictions On The Future Of B2B Marketing

Recently, there has been a great deal of talk about Artificial Intelligence (AI) and machine learning, among many other things. The B2B segment has also been evolving at a rapid pace because of the technological changes and new buying behaviours. This calls for a few predictions for B2B marketing in

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Successful B2B Marketing Strategy in 2018

11 Ways To Create A Successful B2B Marketing Strategy in 2018

Today's marketplace is highly crowded. To create a place for oneself in this global market, having a successful B2B strategy is an essential ingredient. It is important for your company or brand to form a B2B strategy that focuses on both emerging and traditional promotional opportunities. It is important to

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B2B Marketing Trends

15 B2B Marketing Trends that Marketers Need to Understand in 2018

Just like in 2017, the year 2018 is also expected to see an evolution in B2B marketing trends. While previous year trends continue to prevail, the time has come to witness some new additions. Here’s a look at 15 B2B marketing trends that marketers need to focus in 2018: 1.

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b2b lead generation tactics

10 Effective Lead Generation Tactics that B2B Startups Use

Updating to new technologies and tactics for the purpose of lead generation can be challenging for B2B startups as they do not have the necessary budgets. They have to identify new ways for the right growth in leads. This can make or break the future of a B2B company since

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How to Master B2B Marketing with Emotional Storytelling

The power of stories is used by every business be it in advertising, product design or marketing. Everyone connects with stories easily and naturally. A lot of B2B businesses think that they have to be logical and data driven because they are marketing to companies. However, they forget that companies

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