outbound marketing

Different types of outbound marketing strategies

How can a brand inform the target audience about its products and services? This particular question led to a lot of brainstorming and the development of the marketing field we know today. Every brand has a marketing team and the marketing plan must be developed right in the beginning of

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Outbound Marketing

How to generate sales leads via outbound marketing?

Inbound marketing has gained immense popularity in the recent years. However, in order to successfully generate leads, a robust mix of marketing programs must be devised and deployed. This includes a combination of inbound as well as outbound marketing programs. In the process of outbound marketing techniques, brands actively go

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