Future Of B2B Marketing

10 Predictions On The Future Of B2B Marketing

Recently, there has been a great deal of talk about Artificial Intelligence (AI) and machine learning, among many other things. The B2B segment has also been evolving at a rapid pace because of the technological changes and new buying behaviours. This calls for a few predictions for B2B marketing in

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Does Cold Calling Still Work

Does Cold Calling Still Work?

Today, several marketing pundits believe that cold calling is archaic, intrusive, and ineffective. This is because the process of cold calling involves contacting prospects without their permission, with the hope that they would take out time to listen to the sales pitch. Individuals are generally considered to not have the

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The Future of Online Shopping - Targeted Audience Ads

The Future of Online Shopping – Targeted Audience Ads

Audience-based buying is in with changed keywords and match types all tilting towards a more audience-centric approach. Looking out for the targeted audience is now a part of any search strategy that is part of a successful marketing campaign. We have put together some insights into how to properly use

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