Blogs

Telemarketing Still Have a Place in B2B Lead Generation

Does Telemarketing Still Have a Place in B2B Lead Generation?

Most sales and marketing teams today have their budgets focused on digital channels. As a result, telemarketing has taken a back seat becoming an old forgotten art that is no longer needed. But this is an incorrect approach. Telemarketing is still an effective tool, especially in the case of B2B

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Future Of B2B Marketing

10 Predictions On The Future Of B2B Marketing

Recently, there has been a great deal of talk about Artificial Intelligence (AI) and machine learning, among many other things. The B2B segment has also been evolving at a rapid pace because of the technological changes and new buying behaviours. This calls for a few predictions for B2B marketing in

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Does Cold Calling Still Work

Does Cold Calling Still Work?

Today, several marketing pundits believe that cold calling is archaic, intrusive, and ineffective. This is because the process of cold calling involves contacting prospects without their permission, with the hope that they would take out time to listen to the sales pitch. Individuals are generally considered to not have the

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