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email marketing

How to Generate and Close More Leads With Email Marketing

Among the numerous marketing techniques that can be used by digital marketers, you should note that email marketing is the most effective. A $1 investment in email marketing has the power to generate returns valuing $45. And the main reason for this value addition comes from the comfort level of

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How Customer Retention Strategies Can Supercharge Your Marketing

How Customer Retention Strategies Can Supercharge Your Marketing

Most business owners concentrate on the acquisition stage of the sales funnel. They keep the objective of marketing activities synonymous with customer acquisition – the act of getting new customers for your business. Retention of these customers is not given as much importance as acquisition. Customer relationships are what give

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B2B Telemarketing Helps In Lead Generation

How B2B Telemarketing Helps In Lead Generation

New marketing strategies have to be employed, especially in these times of digitalization, in order to keep up with the continuous changes in trends. Though businesses, specifically the business-to-business segment, can devise a number of marketing techniques for the purpose of generating leads, telemarketing presents a unique opportunity. According to

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