Blogs

How Customer Retention Strategies Can Supercharge Your Marketing

How Customer Retention Strategies Can Supercharge Your Marketing

Most business owners concentrate on the acquisition stage of the sales funnel. They keep the objective of marketing activities synonymous with customer acquisition – the act of getting new customers for your business. Retention of these customers is not given as much importance as acquisition. Customer relationships are what give

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B2B Telemarketing Helps In Lead Generation

How B2B Telemarketing Helps In Lead Generation

New marketing strategies have to be employed, especially in these times of digitalization, in order to keep up with the continuous changes in trends. Though businesses, specifically the business-to-business segment, can devise a number of marketing techniques for the purpose of generating leads, telemarketing presents a unique opportunity. According to

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Telemarketing Still Have a Place in B2B Lead Generation

Does Telemarketing Still Have a Place in B2B Lead Generation?

Most sales and marketing teams today have their budgets focused on digital channels. As a result, telemarketing has taken a back seat becoming an old forgotten art that is no longer needed. But this is an incorrect approach. Telemarketing is still an effective tool, especially in the case of B2B

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